Mercafresh is a Honduran company focused on importing and marketing fast-moving consumer foods. Our model integrates product selection, logistics, distribution and commercial strategies adapted to the national market.
Scroll down to explore the model, from factory to consumer.
International manufacturer
We evaluate manufacturers, quality, presentations and commercial terms to build a competitive portfolio designed around the preferences and needs of Honduran consumers.
How we import →International logistics
Every import is planned around ocean freight, commercial documentation, regulatory requirements and coordination of the processes needed to bring goods into Honduras.
International logistics →Land transport
Puerto Cortés connects our international operations with our storage center in Tegucigalpa, where products bound for the national market are received.
Transport and distribution →Distribution center
Our storage structure is designed to organize goods, manage inventory and prepare commercial orders, with special attention to lots and expiration dates.
Storage and inventory →Sales channels
Supermarkets, wholesalers, distributors and traditional retail require different presentations, volumes and commercial terms. We adapt our strategy to the needs of each segment.
Sales channels →Displays and trade marketing
How products are presented influences purchase decisions. We develop display concepts, promotional materials and commercial activities to improve brand visibility.
Social media
We develop digital communication proposals that combine creativity, audiovisual content, promotions and messages tailored to each brand’s audiences.
Outdoor advertising
Outdoor advertising takes commercial messages to high-traffic spaces. MOLA is shown here as a conceptual example of an advertising application.
TV and radio
Television and radio are part of our communication strategy, complementing digital activities and the promotional initiatives developed for each brand.
Brand positioning
Identity, presentation, availability and communication must respond to a single strategy. We aim to develop relevant, competitive brands capable of building lasting relationships with their consumers.
Let’s talk about your brandOur brands
MOLA is our own food brand. A proposal that combines a distinctive visual identity with products designed for everyday consumption.
Discover MOLA Explore our brands →Contact
If you represent an international manufacturer, distributor or retail chain, we would like to learn about your products and explore opportunities to work together in Honduras.
Write to MercafreshPrivacy notice
This notice explains how MERCAFRESH, S.A. uses the information you send us through the forms on this website.
MERCAFRESH, S.A. · Colonia San Luis, Bodesur, Bodega No. 5, Comayagüela, Honduras · info@mercafresh.hn
Only what you enter in the forms: name, company, job title, country or city, email address, phone number, website, information about your products or purchase, and the content of your message.
To handle your request, evaluate commercial proposals, respond to questions, complaints or suggestions, and contact you about commercial opportunities related to your message.
We do not sell or transfer your data to third parties for advertising purposes. It may be processed by the technology providers we use to host this website, receive the forms and manage our email, solely to provide those services.
We keep the information for as long as necessary to handle your request and, where applicable, any resulting business relationship.
You may request access to, correction or deletion of your data by writing to info@mercafresh.hn.
We may update this notice. The current version is the one published on this page.
Back to Contact →Customer service
Do you have a question, complaint or suggestion about one of our products? Write to us.
You can also write to us at info@mercafresh.hn
We have received your message. Our team will review it and contact you by email.
Are you a manufacturer or a business customer? Go to Contact →
Contact
We connect manufacturers, brands and businesses with commercial opportunities in Honduras.
Do you consume our products? Customer service →Let’s connect ideas. Let’s develop business. Let’s build brands.
How can we help you?
International manufacturers and suppliers
We are looking for food manufacturers interested in introducing, distributing or developing their products in Honduras, under an established brand or as private label.
We want to hear about them: burgers, frozen and chilled foods, snacks, beverages or other foods we do not currently sell. Each proposal is evaluated on its commercial, logistical and regulatory feasibility.
We are always interested in discovering new opportunities.
Present your products →Distributors and business customers
If you represent a supermarket, distributor, wholesaler or store, we would like to learn about your needs and connect you with competitive products.
Request commercial information →Tell us about your company and what you manufacture. We evaluate every proposal.
We are open to proposals from any food category.
We have received your commercial proposal. Our team will review the information provided to evaluate possible opportunities for collaboration.
Tell us what you need and let’s explore opportunities to work together.
We have received your request. Our team will review the information provided to evaluate possible opportunities for collaboration.
Fields marked with * are required.
Our facilities
Please contact us before sending them so we can coordinate products, quantities and shipping terms.
We are open to meeting new manufacturers, products and commercial opportunities.
We distribute food. We build brands.
Let’s talk business →Our brands
At Mercafresh we believe a successful brand is built by combining competitive products, a distinctive identity, efficient distribution and commercial strategies that connect with consumers.
Two lines of businessOur business model combines developing our own brands with marketing products from international manufacturers.
A complete visionWe offer a commercial vision that spans from identifying market opportunities and importing to the distribution, promotion and positioning of food products in Honduras.
Lasting relationshipsOur goal is to build lasting commercial relationships and develop brands with growth potential.
Every product has an opportunity. We work to turn it into growth.
Our portfolio
At Mercafresh we develop a portfolio of fast-moving consumer foods focused on the needs, preferences and buying habits of Honduran consumers.
We evaluate products based on their quality, presentation, competitiveness and commercial potential. Our approach lets us identify opportunities across categories and develop proposals tailored to each sales channel.
Canned tuna and sardines in different presentations, for the everyday consumption of Honduran families.
Sweet corn, peas and mixed vegetables: practical, versatile products for preparing meals.
Evaporated milk, condensed milk and canned coconut milk, used in traditional recipes, desserts and cooking.
Corn flour and wheat flour, the base of dishes found in the daily cooking of Honduran homes.
Ketchup, mayonnaise, mustard, garlic sauce, Worcestershire sauce, soy sauce and barbecue sauce to complement all kinds of meals.
All-purpose seasoning and bouillon cubes to flavor soups, stews and everyday dishes.
Oats, cereals and oat bars, for breakfast and convenient on-the-go options.
A portfolio designed for the consumer. A strategy designed for the market.
Commercial portfolio categories. Generic reference illustrations.
Our own brand
MOLA is a food brand owned and developed by Mercafresh with a modern, approachable and distinctive vision.
Its concept seeks to connect with consumers through a recognizable visual identity, creative communication and products designed for everyday consumption.
MOLA was born from our conviction that food products can have personality, stand out on the shelf and build close relationships with consumers.
From its packaging to its commercial communication, MOLA seeks to break with the traditional visual codes of food categories.
Its proposal combines expressive colors, modern designs and an accessible, cheerful and memorable personality.
MOLA. SI GUSTA, MOLA.
Discover MOLA →MOLA is a brand owned by Mercafresh. The packaging shown consists of visual concepts subject to final development.
International brand representation
Honduras offers opportunities for international manufacturers looking to introduce their products into new markets and develop sustainable commercial relationships.
At Mercafresh we work to connect food manufacturers with sales opportunities in the Honduran market. Our model integrates product evaluation, importing, regulatory management, sales channel development and marketing strategies.
We understand that entering a new market takes much more than finding a buyer or shipping a container. It requires understanding consumer preferences, identifying the right channels and developing a strategy to build a long-term commercial presence.
That is why our approach includes five key stages:
Stage 1 · Product evaluation
We analyze the product’s characteristics, category, presentation, positioning and commercial potential.
Our goal is to assess its fit with the needs and preferences of Honduran consumers.
Stage 2 · Import and regulatory compliance
We coordinate import processes and the management of regulatory requirements that apply to marketing food products in Honduras.
This covers the technical documentation, sanitary registrations and labeling requirements that apply to each product.
Stage 3 · Sales channel development
We work to develop relationships with distributors, wholesalers, supermarkets and other sales channels.
We seek to identify the right channels for each product category and develop growth opportunities.
Stage 4 · Marketing and positioning
We integrate commercial and communication strategies aimed at strengthening product visibility and recognition.
Our model includes digital advertising, social media, television, radio, outdoor advertising and trade marketing activities.
Stage 5 · Commercial development
We seek to develop sustainable commercial partnerships through market monitoring, identifying opportunities and strategies that contribute to brand growth.
You make the product. We work to develop its market.
Our portfolio evolves. Opportunities have no category limits.
We are open to exploring new categories and commercial opportunities. Each proposal is evaluated individually, considering its commercial, logistical and regulatory feasibility.
Present your products →Why Mercafresh?
At Mercafresh we believe a successful relationship between manufacturer and distributor must go beyond buying and selling goods.
Our approach is focused on developing commercial opportunities, building sustainable relationships and strengthening brand presence in the market. We integrate distribution and marketing within a single business vision.
Our five strengths
We combine importing, sales, distribution and marketing within a single business model.
We develop strategies considering the needs of different sales channels and the preferences of Honduran consumers.
We understand the importance of building awareness, differentiation and commercial positioning.
Our model integrates digital media, television, radio, outdoor advertising and point-of-sale activities.
We seek long-term partnerships with manufacturers and partners who share our growth objectives.
We are not just looking for products to distribute. We are looking for brands we can grow with.
Invitation to international manufacturers
Are you a food manufacturer looking for new commercial opportunities in Central America?
At Mercafresh we are interested in meeting international manufacturers and brands that share our vision of quality, competitiveness and growth. We want to learn about your products and explore opportunities to develop commercial relationships in Honduras.
Let’s build new opportunities.
Marketing & Brand Development
We design strategies so products gain visibility, spark interest and find their place in the purchase decisions of Honduran consumers.
More than a good productIn a market with many options, offering a good product is not always enough.
What drives the purchasePresentation, communication, price and commercial presence all influence the consumer’s decision.
Part of commercial developmentAt Mercafresh we see marketing as an essential part of commercial development. That is why our model includes advertising and promotional strategies tailored to each brand, category and market segment.
The product matters. So does the way it is presented.
Our philosophy
Not every brand needs the same strategy. A new product needs to build awareness and spark curiosity. An established brand may need more visibility, new consumption occasions or a stronger commercial presence.
That is why we develop marketing proposals based on three key factors:
Understanding their preferences, buying habits, needs and motivations.
Identifying its attributes, competitive advantages, positioning and value proposition.
Analyzing the competitive environment, sales channels and communication opportunities.
A good campaign begins long before the first ad is published.
Our tools
Each medium plays a different role. Our approach combines the right tools to accompany consumers from their first contact with a brand to the moment of purchase.
01Television
Television remains a relevant medium for communicating fast-moving consumer products.
We plan audiovisual campaigns aimed at introducing products, communicating promotions and building brand awareness.
From commercials to branded integrations, we look for proposals that connect products with the right audiences.
Applications
An image can present a product. A good campaign can make it memorable.
Announcer: For breakfast, lunch or dinner… Si gusta, MOLA.
MOLA concept02Radio
Radio makes it possible to communicate promotions, introduce new products and maintain a frequent advertising presence at different times of day.
Its local and regional reach makes it a complementary tool within commercial strategies.
Applications
mola.hn Si gusta, MOLA.
03Digital marketing
Social media offers opportunities to present products creatively, generate interaction and communicate each brand’s attributes.
Our digital strategy includes audiovisual content production, promotional campaigns and targeted advertising.
Applications
Content designed to spark interest, not just to fill a screen.
04Outdoor advertising
Outdoor advertising generates visibility on streets, avenues and commercial spaces.
Billboards, digital screens and other formats can complement product launches, promotions and positioning campaigns.
Locations and formats are selected according to each campaign’s objectives and the audience we want to reach.
Applications
05Trade marketing
Many purchase decisions are made right in the store.
That is why we plan activities that improve product presentation and visibility at the point of sale.
Our approach considers the characteristics of each category, the available space and display opportunities.
Applications
Advertising sparks interest. The point of sale offers the chance to turn it into a purchase.
The pieces shown are conceptual proposals using the MOLA brand. They do not represent executed campaigns.
Commercial development
Introducing a food brand requires coordinating commercial and communication decisions. Our approach follows a structured process to prepare market entry, identify opportunities and develop positioning proposals.
We study the category’s characteristics, consumer preferences and the alternatives available in the market.
We define the attributes we want to communicate, the target audience and the brand’s commercial personality.
We design a proposal that combines sales channels, promotional activities and advertising media according to the objectives and resources available.
We coordinate the planned activities to present the products and support their commercial introduction.
We analyze the available commercial information and results to identify opportunities for improvement and adjust future initiatives.
A launch is the beginning of a relationship with the consumer.
Applied creativity
MOLA is our own food brand.
Its visual identity, personality and packaging system are part of a project that explores new ways of presenting everyday consumer products.
Through MOLA we show how a brand can develop a recognizable identity and adapt it to different commercial and advertising applications.
Discover MOLA →Visual applications
mola.hn Si gusta, MOLA.
The images are conceptual brand and advertising proposals. They do not represent executed campaigns or products currently available on the market.
Commercial partnerships
For an international manufacturer, entering a new market is an opportunity that requires planning, local knowledge and the right commercial relationships.
At Mercafresh we seek to develop partnerships with manufacturers interested in establishing a sustainable presence in Honduras.
Our approach covers supply and distribution needs as well as opportunities for communication, promotion and product development.
We analyze preferences, categories and opportunities to adapt commercial proposals to the Honduran market.
We evaluate sales channels, presentations and promotional activities to develop a market entry plan.
We plan communication and positioning initiatives aimed at strengthening product presence and recognition.
It is not only about introducing a product. It is about developing its commercial potential.
At Mercafresh we are interested in meeting manufacturers and brands looking for sales opportunities in the Honduran market.
Let’s talk about your products, your goals and the possibilities of building a commercial partnership.
Distribution
Mercafresh runs a food import and sales model that brings together international suppliers, logistics coordination and sales channels in Honduras.
Portfolio selectionWe define the categories and presentations with the greatest commercial potential, considering consumer characteristics and market conditions.
Operational planningWe organize supply, import, storage and inventory processes to establish a structured commercial operation.
Serving business customersOur model includes supplying supermarket chains, distributors and wholesale buyers, through agreements adapted to each channel.
A clear commercial process, from origin to destination.
View the 3D tourOur process
01 · International sourcing
The first stage is identifying manufacturers and evaluating products with potential for the Honduran market.
We analyze specifications, quality, presentations, commercial terms and supply capacity before moving on to purchase planning.
Our goal is to establish sustainable agreements that allow us to build a competitive portfolio.
Bringing the best of the world to Honduras.
02 · Sanitary and regulatory
Every food product must meet the applicable regulatory requirements before it can be sold.
That is why our process includes reviewing technical documentation, sanitary registrations, labeling, permits and authorizations, in accordance with the provisions of Honduran authorities.
Management and follow-up of sanitary registrations for food products before the Sanitary Regulation Agency (ARSA), as applicable.
Coordination of the permits, licenses and authorizations that apply to import and sales operations.
Review of labeling requirements, nutritional information, technical documentation and other regulatory provisions.
Tracking of lots, expiration dates and the documentation needed to support product traceability.
Attention to the sanitary and commercial requirements that apply to introducing food products into the Honduran market.
Trust begins with compliance.
03 · International logistics
Logistics coordination begins before the goods leave the factory.
Our scheme includes shipment planning, document review, coordination with logistics operators and tracking of ocean freight all the way to Honduras.
Puerto Cortés is the main planned port of entry for our imports.
Every container connects new commercial opportunities.
04 · Storage and inventory
Our storage center in Tegucigalpa is part of the operational structure planned for receiving and preparing goods.
Inventory management includes lot identification, expiration date tracking, stock organization and order preparation.
Planning these activities is essential to maintaining an orderly supply.
Efficient distribution starts with an organized operation.
05 · National transport and distribution
Our distribution scheme is focused on supplying products to business customers in Honduras.
We plan to coordinate deliveries to distributors, wholesalers and supermarket chains, using transport models suited to the needs of each operation.
The goal is to establish efficient processes that support the growth of our portfolio and our customer base.
We take commercial opportunities to every destination.
Next: sales channels →Sales channels
Selling food requires adapting the offer to each buyer. Volumes, presentations, prices and supply terms are all part of our commercial planning.
We develop portfolio proposals considering the categories, presentations, prices and supply needs of retail chains.
We seek to build relationships with buyers that allow us to introduce competitive products and develop their commercial presence in a planned way.
We offer a supply model for volume buyers and distributors serving different regions of the country.
Commercial planning considers purchase terms, inventory availability and the logistics needs of each partner.
Traditional retail is an important channel for bringing everyday foods to different communities.
We plan to develop this channel through partnerships with distributors and commercial operators who serve neighborhood stores and shops.
The right product, in the right channel.
Commercial development
Every commercial relationship begins with an evaluation of opportunities. We analyze categories, purchase terms, price structure and customer needs to identify proposals with development potential.
Our goal is to build relationships based on clear agreements, constant communication and commercial planning that allows orderly growth.
Good commercial relationships are built on results and trust.
Our difference
In a supermarket, every product competes for the shopper’s attention. Its packaging, presentation, placement, price and communication influence the purchase decision.
That is why we plan promotion and visibility strategies tailored to each product, from point-of-sale materials to campaigns in digital media, outdoor advertising, television and radio.
Every product needs a commercial strategy of its own.
See our marketing strategyWho we are
Mercafresh was founded with the purpose of developing a competitive portfolio of fast-moving consumer foods for Honduras.
Our project combines market knowledge, the selection of international manufacturers and a commercial vision focused on building sustainable relationships.
We know our market.We study the preferences of Honduran consumers, their buying habits and the characteristics of each category to identify commercial opportunities.
We choose carefully.We look for manufacturers that offer consistent quality, suitable presentations and competitive terms to build long-term commercial relationships.
We think long term.Our goal is to build a sustainable portfolio, with products that can establish themselves in the market and brands able to earn consumer trust.
Every product begins with a good commercial decision.
Our mission
To bring Honduran consumers a competitive offer of food products, selected on the basis of quality, relevance and value, through reliable relationships with manufacturers and commercial partners.
Our vision
To become a company recognized in Honduras for the quality of our portfolio, the strength of our commercial relationships and our ability to develop brands, with a vision of expanding into Central America.
Our pillars
We evaluate suppliers and products based on quality, specifications, formats, prices and supply terms.
We plan the movement of goods, from import coordination to storage and delivery to business customers.
We identify market opportunities, negotiate with buyers and develop launch strategies for new products.
We design communication proposals that integrate digital media, outdoor advertising, television, radio and other channels according to each brand’s needs.
We develop display concepts, promotional material and activations that support product presentation at the point of sale.
We create product and brand concepts adapted to the Honduran market, from visual identity and packaging to the sales strategy. MOLA is our first own brand.
Our value proposition
For an international manufacturer, entering a new market requires understanding the consumer, defining the right portfolio, establishing competitive terms and building relationships with sales channels.
Our model brings these capabilities together under a single strategy. We aim to offer each manufacturer a local partner that understands both the commercial needs and the challenges of introducing and developing a brand in Honduras.
A commercial partner to develop the market, not just to move goods.
MOLA is our own food brand. Its identity seeks to combine an approachable, contemporary personality with products designed to be part of everyday life.
A flexible visual identity, designed to stay consistent across food categories and stand out at the point of sale.
Conceptual designs subject to final development and validation.
Conceptual visualization of MOLA in a retail environment, showing how its colors, packaging and identity could fit into a supermarket display.
Illustrative image. Does not represent current commercial distribution.